Home » Current Activities » Barry Schwartz and the “Paradox of Choice”

Barry Schwartz and the “Paradox of Choice”

This could be an interesting read in both topics of cognition and behavioral economics,

http://en.wikipedia.org/wiki/Paradox_of_choice

(note the section, “Why we suffer“, which corresponds to some of the notions I was throwing around in my previous article)

http://www.amazon.com/The-Paradox-of-Choice-ebook/dp/B000TDGGVU

A review and synopsis of the book can be found here,

http://andreagandino.com/journal/2009/cognitive-entropy-the-paradox-of-choice/

In short, we humans are not very fond of possessing too many choices.

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